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M-Brand

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Does marketing and communication still move the world? Thoughts are shared and best/worst cases are discussed.

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Recent articles

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How Organizations Could Address the Competencies Gap to Meet Future Needs?

mirraga

Who am I? The very next questions, which we tend to ask ourselves is: What we are going to do?  I tried to imagine what is forthcoming in terms of employment and occupation in...

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Jobs’ Future

mirraga

What do you want to be when you grow up? An astronaut. A doctor. A designer. A policeman. One of my favorite questions, which it happens that we ask through all our live -...

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Consider Culture Differences When Creating Company’s Values

mirraga

People are different. A company have to take into consideration so many aspects - at least three generations, no less than three genders, a variety of religious preferences, and countless of priorities and requirements....

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In the Name of Humanity

mirraga

What shall we specialize in? What are we going to work? How can we be competitive or at least adequate on the labor market? Those are the questions that originally young people ask themselves,...

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Bring in the Talent

mirraga

Talents. One of the most popular words when talking about employer branding. We are in constant search for them. We do everything to attract and keep them. Some of us even claim that their...

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Two Key Factors for Success in Change Management

mirraga

Change management will become a common strategy for multinational companies in the next decade. Simply because businesses will have to adapt to the development of new technologies, to more flexible competitors like start-ups or...

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