Embrace sustainability. It’s your ticket to the future.
We have to cover the short-term goals, which will give us some temporary peace but will not secure our bright future. We need to think about the big picture and to crave achieving higher goals. So, here comes a billion-dollar-question: If your desire is to attract great talents and you aim at becoming a leader as an employer, how can you do it?
Building a brand requires time and persistence. And when we consider building an employer brand, too many aspects and parties get involved.Mira Gateva -- 5 Key Elements of Employer Branding
One of the aspects of creating the internal image of the company is to get all the personnel on board and inspire them to become the face of the organization. Their role is key in a world where social media, word-of-mouth, and influencers dictate the ‘buying-in’ decision. It is actually a very powerful communication channel, which is vital to address as soon as possible.
Find out more about how you could engage your top managers, the HR team, and the managers that are involved in the hiring process here.
Let’s get back to the big picture
Achieving sustainability in the context of employer branding
Mira Gateva provides insides and guidance in the 3rd episode of the series 5 Key Elements of Employer Branding -- SUSTAINABILITY.