About Mira

Mira GatevaAbout Mira Gateva (in short):

I focus my expertise in transforming companies in successful employer brands. It is a field of complexity and rapid development, and I find it quite fascinating. I build my capacities on my experience in project management, corporate and marketing communications, as well as digital marketing with integration of new approaches and tailor-made solutions.

Employer Branding Specifics:

My responsibilities in V+O Communications is to develop its new service – Magnetic Branding. It is focused on creating and implementing strategies for positioning Experian as a magnetic employer, supporting the change management process at Sanofi, and in 2016 helping with the digital communication of the Bulgarian Air Traffic Control Services in their efforts to attract candidates.

Specialties: 

  • Developed a cutting edge communication approach for attracting employees at Experian.
  • Specialized in digital marketing.
  • Applied and managed several EU comm projects in Bulgaria.
  • Accumulated experience in the crisis comm field.
  • Organized media trainings for C-level management.

In striking distance: