I focus my expertise in transforming companies in successful employer brands. It is a field of complexity and rapid development, and I find it quite fascinating. I build my capacities on my experience in project management, corporate and marketing communications, as well as digital marketing with the integration of new approaches and tailor-made solutions.
Employer Branding Specifics:
Experian. Cargotec. Yazaki. Lidl. Sanofi. Bulgarian Air Traffic Control. Behind the names is a lot of passion, efforts, and expertise in promoting the company’s culture, building a magnetic employer brand, exciting employees to join the communication activities, and equipping them with tactics and tools via delivering cutting-edge trainings.
Area of expertise:
- Creating an employer brand, which integrates HR, marketing and communication tactics, public affairs tools, and behavioural economics insights.
- Developing groundbreaking strategies for attracting talents.
- Designing and delivering award-winning trainings.
- Delivering inspirational and forward thinking talks.
- Accumulated experience in the crisis comm field.
In the striking distance:
- mirraga @ gmail.com