How to Launch Employer Branding for Startups?

Juggling between quick decisions, fast growth, defining responsibilities, securing clients, meeting stakeholders desires, it is easy to ignore the development of the employer brand. Why wasting time and energy for something, that is not of immediate necessity for realising a potential idea into a billion-dollars-business? Do you really need to build a strong employer brand from the very beginning? Two main reasons might make you consider investing time and efforts: Better recruitment opportunities - secure talents to join your team and optimize the hiring costsSupport stakeholder activities - optimize marketing costs while still delivering a great product Employees seek to work for organizations just as customers seek to do business with them: when they feel the organization offers what they...

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Appointing Women to the Board – Why and How?

When addressing gender diversity in the workplace, the topic of women’s representation in the board of directors has become the elephant in the room. On the bright side, more and more stakeholders are in favour of bringing gender parity. According to the 2018 Annual Corporate Directors Survey by PwC, 95% of directors agree that ‘diversity brings unique perspectives to the boardroom.’ 84% state that it also enhances performance and 46% confirm that it is ‘very important’ to have more female board members. Still, women hold 24% of S&P 500 board seats. The situation with start-ups is even worse as they are financed primarily by venture capital or angel investors, predominantly represented by males. In 2019 just 2.8% (a record hide!)...

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How Could We Make Organizations More Human?

Robots are becoming an integrating part of the working environment. They already substitute people and perform automated tasks. They think faster. They are more productive. In the near future, they will be able also to judge, to create, to understand language and so much more. But today, we should admit that it is all about people and our capabilities. All companies are focusing their efforts on attracting talents. Some of them have already realised that they should also retain them. And very few understand the need to inspire people to become talents. So, it is not a surprise that the final video from the series 5 Key Elements of Employer Branding is dedicated to PEOPLE. https://youtu.be/Z5aVpQE_EVE

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Addressing the Mobility at the Work Place

My dream was to become a TV journalist. I spent three months in a Bulgarian national television to find out that journalism in Bulgaria has nothing to do with professionalism or ethics. It was a show that had to go on and on 24/7. So, I jumped in into PR. I worked for an international PR agency, I worked for a local agency, I founded my own communication agency. Then I headed an agency that was a top name in the advertising business. And in 2015 I realized that journalism in Bulgaria was dying. And with no journalism what I'm going to do in PR? So I quit. I took a couple of months. I had to decide what I'm...

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How to Become a Sustainable Employer?

Embrace sustainability. It's your ticket to the future. We have to cover the short-term goals, which will give us some temporary peace but will not secure our bright future. We need to think about the big picture and to crave achieving higher goals. So, here comes a billion-dollar-question: If your desire is to attract great talents and you aim at becoming a leader as an employer, how can you do it? Building a brand requires time and persistence. And when we consider building an employer brand, too many aspects and parties get involved. Mira Gateva - 5 Key Elements of Employer Branding One of the aspects of creating the internal image of the company is to get all the personnel...

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The Need to Adapt

We live in a dynamic world. Everything is changing, new technologies are entering in fast speed, needs are transforming. The only way to survive is to adapt. That doesn’t mean that traditions won’t be attractive or sustainable. However, embracing flexibility and open-mindedness will distinguish you as an employer of choice or as a talent worth fighting for. Generations and their needs Thinking about generations, for example, we can easily distinguish their various needs, but can we address them? Baby boomers are concerned about their retirement and wouldn’t mind working fewer hours per day. Generation X struggle to keep the balance between work and family. And Millennials are keen on finding their vocation, or rather changing it from time to time....

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5 Key Elements of Employer Branding

Attracting talent. Voicing EVP. Engaging employees. Digitizing content. Building leadership. Too many aspects of employer branding to consider while building the organization of choice. But when you want to get to the bottom, I believe that five key elements frame the core of employer branding. That's why I created a series of five episodes, each dedicated on a specific element. I provide an explanation about their significance and give you some guidelines on how you would achieve a better status in the realm of employer branding. Episode 1 - CULTURE Why is it so important?  On one hand, culture is the combination of unique values and believes, which bond the members of an organization. It is the foundation on top...

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News on Cutting Jobs Ruins the Employer Reputation. How to Neutralise It?

Deutsche Bank said it would cut 18,000 jobs by 2022 to increase profit. Ford will cut 12,000 jobs, closing six factories, to support its struggling business in Europe. IKEA announced plans to slash 7,500 jobs. And Siemens will cut 2,700 jobs in its power generation division.  The news on job cutting is booming despite the overall proclamation that everyone is struggling with hiring talents. While complaining about the lack of personal and lower unemployment rates, major companies are on the go for scaling down costs and raising profits by using redundancy as a tool. But how this strategy reflects on the image of an ‘employer of choice’? How bad it can get? Last year Tesla announced that it will cut...

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How Organizations Could Address the Competencies Gap to Meet Future Needs?

Who am I? The very next questions, which we tend to ask ourselves is: What we are going to do?  I tried to imagine what is forthcoming in terms of employment and occupation in my article Imagine Our Tomorrow at Work. I believe that transformation will take place in three waves and right now we are heading into the second wave. Now I want to reflect on suggesting some tactics, which will help you to prepare for the upcoming challenges and even to take you one step ahead.  De- or Constructive Paul Willmott, the founder of Digital McKinsey, says that matching candidates with job positions will be a challenge, because of the difference between the skills obtained and the ones...

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Jobs’ Future

What do you want to be when you grow up? An astronaut. A doctor. A designer. A policeman. One of my favorite questions, which it happens that we ask through all our live - when we are little, when we finish school, when we graduate university, when we change careers, even when we get retired. And with time answers vary - considering our dreams at first, switching to what the perspectives are, and finishing with the feeling of being useful. Having in mind the major shift in jobs that we are expecting in the next two decades, the question is becoming more and more fundamental. 47% of jobs will disappear in the next 25 years according to Oxford University. The...

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