How Could We Make Organizations More Human?

Robots are becoming an integrating part of the working environment. They already substitute people and perform automated tasks. They think faster. They are more productive. In the near future, they will be able also to judge, to create, to understand language and so much more. But today, we should admit that it is all about people and our capabilities. All companies are focusing their efforts on attracting talents. Some of them have already realised that they should also retain them. And very few understand the need to inspire people to become talents. So, it is not a surprise that the final video from the series 5 Key Elements of Employer Branding is dedicated to PEOPLE. https://youtu.be/Z5aVpQE_EVE

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Addressing the Mobility at the Work Place

My dream was to become a TV journalist. I spent three months in a Bulgarian national television to find out that journalism in Bulgaria has nothing to do with professionalism or ethics. It was a show that had to go on and on 24/7. So, I jumped in into PR. I worked for an international PR agency, I worked for a local agency, I founded my own communication agency. Then I headed an agency that was a top name in the advertising business. And in 2015 I realized that journalism in Bulgaria was dying. And with no journalism what I'm going to do in PR? So I quit. I took a couple of months. I had to decide what I'm...

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How to Become a Sustainable Employer?

Embrace sustainability. It's your ticket to the future. We have to cover the short-term goals, which will give us some temporary peace but will not secure our bright future. We need to think about the big picture and to crave achieving higher goals. So, here comes a billion-dollar-question: If your desire is to attract great talents and you aim at becoming a leader as an employer, how can you do it? Building a brand requires time and persistence. And when we consider building an employer brand, too many aspects and parties get involved. Mira Gateva - 5 Key Elements of Employer Branding One of the aspects of creating the internal image of the company is to get all the personnel...

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The Need to Adapt

We live in a dynamic world. Everything is changing, new technologies are entering in fast speed, needs are transforming. The only way to survive is to adapt. That doesn’t mean that traditions won’t be attractive or sustainable. However, embracing flexibility and open-mindedness will distinguish you as an employer of choice or as a talent worth fighting for. Generations and their needs Thinking about generations, for example, we can easily distinguish their various needs, but can we address them? Baby boomers are concerned about their retirement and wouldn’t mind working fewer hours per day. Generation X struggle to keep the balance between work and family. And Millennials are keen on finding their vocation, or rather changing it from time to time....

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