How to Launch Employer Branding for Startups?

Juggling between quick decisions, fast growth, defining responsibilities, securing clients, meeting stakeholders desires, it is easy to ignore the development of the employer brand. Why wasting time and energy for something, that is not of immediate necessity for realising a potential idea into a billion-dollars-business? Do you really need to build a strong employer brand from the very beginning? Two main reasons might make you consider investing time and efforts: Better recruitment opportunities - secure talents to join your team and optimize the hiring costsSupport stakeholder activities - optimize marketing costs while still delivering a great product Employees seek to work for organizations just as customers seek to do business with them: when they feel the organization offers what they...

Read More

5 Key Elements of Employer Branding

Attracting talent. Voicing EVP. Engaging employees. Digitizing content. Building leadership. Too many aspects of employer branding to consider while building the organization of choice. But when you want to get to the bottom, I believe that five key elements frame the core of employer branding. That's why I created a series of five episodes, each dedicated on a specific element. I provide an explanation about their significance and give you some guidelines on how you would achieve a better status in the realm of employer branding. Episode 1 - CULTURE Why is it so important?  On one hand, culture is the combination of unique values and believes, which bond the members of an organization. It is the foundation on top...

Read More