News on Cutting Jobs Ruins the Employer Reputation. How to Neutralise It?

Deutsche Bank said it would cut 18,000 jobs by 2022 to increase profit. Ford will cut 12,000 jobs, closing six factories, to support its struggling business in Europe. IKEA announced plans to slash 7,500 jobs. And Siemens will cut 2,700 jobs in its power generation division.  The news on job cutting is booming despite the overall proclamation that everyone is struggling with hiring talents. While complaining about the lack of personal and lower unemployment rates, major companies are on the go for scaling down costs and raising profits by using redundancy as a tool. But how this strategy reflects on the image of an ‘employer of choice’? How bad it can get? Last year Tesla announced that it will cut...

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Consider Culture Differences When Creating Company’s Values

People are different. A company have to take into consideration so many aspects - at least three generations, no less than three genders, a variety of religious preferences, and countless of priorities and requirements. The main question is how to address them so that everyone can fit in, so that the business will prosper? Embracing values The key aspect of a company’s identity is its values. They build the culture and differentiate one organization from the others (the competition especially). The general understanding is that the values of companies and its employees should match to create a harmonious group that will prosper together. They should be implemented by all employees to guarantee symbioses between the face and the soul of...

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In the Name of Humanity

What shall we specialize in? What are we going to work? How can we be competitive or at least adequate on the labor market? Those are the questions that originally young people ask themselves, and lately they pop in the mind of everyone of us. STEM for the sake of STEM Companies, governments, and professionals are preaching for the young people to dedicated their live and career to STEM (science, technology, engineering, and math). I visited two lectures this weekend. Simon Singh, one of the world’s most popular science and mathematics writers, shared some cases about major TV productions that try to make equations look cool. Even the screenwriters of The Simpsons were including 'jokes' and 'hints' that could be appreciated...

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Bring in the Talent

Talents. One of the most popular words when talking about employer branding. We are in constant search for them. We do everything to attract and keep them. Some of us even claim that their are bringing talents. But we rarely consider why a person should push himself to be one. Especially in a work environment where demands are grater, technology is advancing with the speed of light, and scarcity of workforce is weakening the competition. With this in mind, I hope that my talk at the TEDxAUBG will inspire the young people to keep pushing the limits, to strive for creating a better world. https://youtu.be/QR_AssmfCgA

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