News on Cutting Jobs Ruins the Employer Reputation. How to Neutralise It?

Deutsche Bank said it would cut 18,000 jobs by 2022 to increase profit. Ford will cut 12,000 jobs, closing six factories, to support its struggling business in Europe. IKEA announced plans to slash 7,500 jobs. And Siemens will cut 2,700 jobs in its power generation division.  The news on job cutting is booming despite the overall proclamation that everyone is struggling with hiring talents. While complaining about the lack of personal and lower unemployment rates, major companies are on the go for scaling down costs and raising profits by using redundancy as a tool. But how this strategy reflects on the image of an ‘employer of choice’? How bad it can get? Last year Tesla announced that it will cut...

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