How Could We Make Organizations More Human?

Robots are becoming an integrating part of the working environment. They already substitute people and perform automated tasks. They think faster. They are more productive. In the near future, they will be able also to judge, to create, to understand language and so much more. But today, we should admit that it is all about people and our capabilities. All companies are focusing their efforts on attracting talents. Some of them have already realised that they should also retain them. And very few understand the need to inspire people to become talents. So, it is not a surprise that the final video from the series 5 Key Elements of Employer Branding is dedicated to PEOPLE. https://youtu.be/Z5aVpQE_EVE

Read More

Addressing the Mobility at the Work Place

My dream was to become a TV journalist. I spent three months in a Bulgarian national television to find out that journalism in Bulgaria has nothing to do with professionalism or ethics. It was a show that had to go on and on 24/7. So, I jumped in into PR. I worked for an international PR agency, I worked for a local agency, I founded my own communication agency. Then I headed an agency that was a top name in the advertising business. And in 2015 I realized that journalism in Bulgaria was dying. And with no journalism what I'm going to do in PR? So I quit. I took a couple of months. I had to decide what I'm...

Read More