How to Launch Employer Branding for Startups?

Juggling between quick decisions, fast growth, defining responsibilities, securing clients, meeting stakeholders desires, it is easy to ignore the development of the employer brand. Why wasting time and energy for something, that is not of immediate necessity for realising a potential idea into a billion-dollars-business? Do you really need to build a strong employer brand from the very beginning? Two main reasons might make you consider investing time and efforts: Better recruitment opportunities - secure talents to join your team and optimize the hiring costsSupport stakeholder activities - optimize marketing costs while still delivering a great product Employees seek to work for organizations just as customers seek to do business with them: when they feel the organization offers what they...

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Appointing Women to the Board – Why and How?

When addressing gender diversity in the workplace, the topic of women’s representation in the board of directors has become the elephant in the room. On the bright side, more and more stakeholders are in favour of bringing gender parity. According to the 2018 Annual Corporate Directors Survey by PwC, 95% of directors agree that ‘diversity brings unique perspectives to the boardroom.’ 84% state that it also enhances performance and 46% confirm that it is ‘very important’ to have more female board members. Still, women hold 24% of S&P 500 board seats. The situation with start-ups is even worse as they are financed primarily by venture capital or angel investors, predominantly represented by males. In 2019 just 2.8% (a record hide!)...

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How Could We Make Organizations More Human?

Robots are becoming an integrating part of the working environment. They already substitute people and perform automated tasks. They think faster. They are more productive. In the near future, they will be able also to judge, to create, to understand language and so much more. But today, we should admit that it is all about people and our capabilities. All companies are focusing their efforts on attracting talents. Some of them have already realised that they should also retain them. And very few understand the need to inspire people to become talents. So, it is not a surprise that the final video from the series 5 Key Elements of Employer Branding is dedicated to PEOPLE. https://youtu.be/Z5aVpQE_EVE

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5 Key Elements of Employer Branding

Attracting talent. Voicing EVP. Engaging employees. Digitizing content. Building leadership. Too many aspects of employer branding to consider while building the organization of choice. But when you want to get to the bottom, I believe that five key elements frame the core of employer branding. That's why I created a series of five episodes, each dedicated on a specific element. I provide an explanation about their significance and give you some guidelines on how you would achieve a better status in the realm of employer branding. Episode 1 - CULTURE Why is it so important?  On one hand, culture is the combination of unique values and believes, which bond the members of an organization. It is the foundation on top...

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Consider Culture Differences When Creating Company’s Values

People are different. A company have to take into consideration so many aspects - at least three generations, no less than three genders, a variety of religious preferences, and countless of priorities and requirements. The main question is how to address them so that everyone can fit in, so that the business will prosper? Embracing values The key aspect of a company’s identity is its values. They build the culture and differentiate one organization from the others (the competition especially). The general understanding is that the values of companies and its employees should match to create a harmonious group that will prosper together. They should be implemented by all employees to guarantee symbioses between the face and the soul of...

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