5 Key Elements of Employer Branding

Attracting talent. Voicing EVP. Engaging employees. Digitizing content. Building leadership. Too many aspects of employer branding to consider while building the organization of choice. But when you want to get to the bottom, I believe that five key elements frame the core of employer branding. That's why I created a series of five episodes, each dedicated on a specific element. I provide an explanation about their significance and give you some guidelines on how you would achieve a better status in the realm of employer branding. Episode 1 - CULTURE Why is it so important?  On one hand, culture is the combination of unique values and believes, which bond the members of an organization. It is the foundation on top...

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Consider Culture Differences When Creating Company’s Values

People are different. A company have to take into consideration so many aspects - at least three generations, no less than three genders, a variety of religious preferences, and countless of priorities and requirements. The main question is how to address them so that everyone can fit in, so that the business will prosper? Embracing values The key aspect of a company’s identity is its values. They build the culture and differentiate one organization from the others (the competition especially). The general understanding is that the values of companies and its employees should match to create a harmonious group that will prosper together. They should be implemented by all employees to guarantee symbioses between the face and the soul of...

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