The Need to Adapt

We live in a dynamic world. Everything is changing, new technologies are entering in fast speed, needs are transforming. The only way to survive is to adapt. That doesn’t mean that traditions won’t be attractive or sustainable. However, embracing flexibility and open-mindedness will distinguish you as an employer of choice or as a talent worth fighting for. Generations and their needs Thinking about generations, for example, we can easily distinguish their various needs, but can we address them? Baby boomers are concerned about their retirement and wouldn’t mind working fewer hours per day. Generation X struggle to keep the balance between work and family. And Millennials are keen on finding their vocation, or rather changing it from time to time....

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5 Key Elements of Employer Branding

Attracting talent. Voicing EVP. Engaging employees. Digitizing content. Building leadership. Too many aspects of employer branding to consider while building the organization of choice. But when you want to get to the bottom, I believe that five key elements frame the core of employer branding. That's why I created a series of five episodes, each dedicated on a specific element. I provide an explanation about their significance and give you some guidelines on how you would achieve a better status in the realm of employer branding. Episode 1 - CULTURE Why is it so important?  On one hand, culture is the combination of unique values and believes, which bond the members of an organization. It is the foundation on top...

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