Addressing the Mobility at the Work Place

My dream was to become a TV journalist. I spent three months in a Bulgarian national television to find out that journalism in Bulgaria has nothing to do with professionalism or ethics. It was a show that had to go on and on 24/7. So, I jumped in into PR. I worked for an international PR agency, I worked for a local agency, I founded my own communication agency. Then I headed an agency that was a top name in the advertising business. And in 2015 I realized that journalism in Bulgaria was dying. And with no journalism what I'm going to do in PR? So I quit. I took a couple of months. I had to decide what I'm...

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How to Become a Sustainable Employer?

Embrace sustainability. It's your ticket to the future. We have to cover the short-term goals, which will give us some temporary peace but will not secure our bright future. We need to think about the big picture and to crave achieving higher goals. So, here comes a billion-dollar-question: If your desire is to attract great talents and you aim at becoming a leader as an employer, how can you do it? Building a brand requires time and persistence. And when we consider building an employer brand, too many aspects and parties get involved. Mira Gateva - 5 Key Elements of Employer Branding One of the aspects of creating the internal image of the company is to get all the personnel...

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5 Key Elements of Employer Branding

Attracting talent. Voicing EVP. Engaging employees. Digitizing content. Building leadership. Too many aspects of employer branding to consider while building the organization of choice. But when you want to get to the bottom, I believe that five key elements frame the core of employer branding. That's why I created a series of five episodes, each dedicated on a specific element. I provide an explanation about their significance and give you some guidelines on how you would achieve a better status in the realm of employer branding. Episode 1 - CULTURE Why is it so important?  On one hand, culture is the combination of unique values and believes, which bond the members of an organization. It is the foundation on top...

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