I focus my expertise in transforming companies in successful employer brands. It is a field of complexity and rapid development, and I find it quite fascinating. I build my capacities on my experience in project management, corporate and marketing communications, as well as digital marketing with integration of new approaches and tailor-made solutions.
Employer Branding Specifics:
My responsibilities in V+O Communications is to develop its new service – Magnetic Branding. It is focused on creating and implementing strategies for positioning Experian as a magnetic employer, supporting the change management process at Sanofi, and in 2016 helping with the digital communication of the Bulgarian Air Traffic Control Services in their efforts to attract candidates.