How to Become a Sustainable Employer?

Embrace sustainability. It's your ticket to the future. We have to cover the short-term goals, which will give us some temporary peace but will not secure our bright future. We need to think about the big picture and to crave achieving higher goals. So, here comes a billion-dollar-question: If your desire is to attract great talents and you aim at becoming a leader as an employer, how can you do it? Building a brand requires time and persistence. And when we consider building an employer brand, too many aspects and parties get involved. Mira Gateva - 5 Key Elements of Employer Branding One of the aspects of creating the internal image of the company is to get all the personnel...

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The Need to Adapt

We live in a dynamic world. Everything is changing, new technologies are entering in fast speed, needs are transforming. The only way to survive is to adapt. That doesn’t mean that traditions won’t be attractive or sustainable. However, embracing flexibility and open-mindedness will distinguish you as an employer of choice or as a talent worth fighting for. Generations and their needs Thinking about generations, for example, we can easily distinguish their various needs, but can we address them? Baby boomers are concerned about their retirement and wouldn’t mind working fewer hours per day. Generation X struggle to keep the balance between work and family. And Millennials are keen on finding their vocation, or rather changing it from time to time....

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5 Key Elements of Employer Branding

Attracting talent. Voicing EVP. Engaging employees. Digitizing content. Building leadership. Too many aspects of employer branding to consider while building the organization of choice. But when you want to get to the bottom, I believe that five key elements frame the core of employer branding. That's why I created a series of five episodes, each dedicated on a specific element. I provide an explanation about their significance and give you some guidelines on how you would achieve a better status in the realm of employer branding. Episode 1 - CULTURE Why is it so important?  On one hand, culture is the combination of unique values and believes, which bond the members of an organization. It is the foundation on top...

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News on Cutting Jobs Ruins the Employer Reputation. How to Neutralise It?

Deutsche Bank said it would cut 18,000 jobs by 2022 to increase profit. Ford will cut 12,000 jobs, closing six factories, to support its struggling business in Europe. IKEA announced plans to slash 7,500 jobs. And Siemens will cut 2,700 jobs in its power generation division.  The news on job cutting is booming despite the overall proclamation that everyone is struggling with hiring talents. While complaining about the lack of personal and lower unemployment rates, major companies are on the go for scaling down costs and raising profits by using redundancy as a tool. But how this strategy reflects on the image of an ‘employer of choice’? How bad it can get? Last year Tesla announced that it will cut...

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How Organizations Could Address the Competencies Gap to Meet Future Needs?

Who am I? The very next questions, which we tend to ask ourselves is: What we are going to do?  I tried to imagine what is forthcoming in terms of employment and occupation in my article Imagine Our Tomorrow at Work. I believe that transformation will take place in three waves and right now we are heading into the second wave. Now I want to reflect on suggesting some tactics, which will help you to prepare for the upcoming challenges and even to take you one step ahead.  De- or Constructive Paul Willmott, the founder of Digital McKinsey, says that matching candidates with job positions will be a challenge, because of the difference between the skills obtained and the ones...

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Jobs’ Future

What do you want to be when you grow up? An astronaut. A doctor. A designer. A policeman. One of my favorite questions, which it happens that we ask through all our live - when we are little, when we finish school, when we graduate university, when we change careers, even when we get retired. And with time answers vary - considering our dreams at first, switching to what the perspectives are, and finishing with the feeling of being useful. Having in mind the major shift in jobs that we are expecting in the next two decades, the question is becoming more and more fundamental. 47% of jobs will disappear in the next 25 years according to Oxford University. The...

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Consider Culture Differences When Creating Company’s Values

People are different. A company have to take into consideration so many aspects - at least three generations, no less than three genders, a variety of religious preferences, and countless of priorities and requirements. The main question is how to address them so that everyone can fit in, so that the business will prosper? Embracing values The key aspect of a company’s identity is its values. They build the culture and differentiate one organization from the others (the competition especially). The general understanding is that the values of companies and its employees should match to create a harmonious group that will prosper together. They should be implemented by all employees to guarantee symbioses between the face and the soul of...

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In the Name of Humanity

What shall we specialize in? What are we going to work? How can we be competitive or at least adequate on the labor market? Those are the questions that originally young people ask themselves, and lately they pop in the mind of everyone of us. STEM for the sake of STEM Companies, governments, and professionals are preaching for the young people to dedicated their live and career to STEM (science, technology, engineering, and math). I visited two lectures this weekend. Simon Singh, one of the world’s most popular science and mathematics writers, shared some cases about major TV productions that try to make equations look cool. Even the screenwriters of The Simpsons were including 'jokes' and 'hints' that could be appreciated...

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Bring in the Talent

Talents. One of the most popular words when talking about employer branding. We are in constant search for them. We do everything to attract and keep them. Some of us even claim that their are bringing talents. But we rarely consider why a person should push himself to be one. Especially in a work environment where demands are grater, technology is advancing with the speed of light, and scarcity of workforce is weakening the competition. With this in mind, I hope that my talk at the TEDxAUBG will inspire the young people to keep pushing the limits, to strive for creating a better world. https://youtu.be/QR_AssmfCgA

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Two Key Factors for Success in Change Management

Change management will become a common strategy for multinational companies in the next decade. Simply because businesses will have to adapt to the development of new technologies, to more flexible competitors like start-ups or to the lack of capable personnel. However, the process might be exhausting and might even endanger the existence of the company. Therefore, it should be planned well ahead, taking into account all the challenges and the opportunities and developing a respective tactic to address them. Here, I will share two factors, which will bring in success in handling change management. Channel the Expectations You should become the guru of managing expectations. You should create them, bring them to the knowledge of employees, make sure that they...

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