Benchmarking The process of comparing an organization's employer brand performance, strategies, and metrics against those of competitors or industry leaders to identify best practices and areas for improvement. Benefits From the perspective of HR, benefits are the tangible and intangible rewards offered by an organization to employees, ranging from compensation and healthcare to flexible work arrangements and personal development opportunities, that differentiate the employer in the talent market. Yet, in terms of employer brandings, benefits could be extended to include all the positive aspects that a company might provide to their employees and to the candidates that will make them prefer that same company over the others; benefits could be primary and secondary. Brand Advocate (a.k.a. Brand Ambassador) Employees who...