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M-Brand

Time to elevate your employer brand image

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Does marketing and communication still move the world? Thoughts are shared and best/worst cases are discussed.

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Recent articles

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Employer Branding Vocabulary

mirraga

Benchmarking The process of comparing an organization's employer brand performance, strategies, and metrics against those of competitors or industry leaders to identify best practices and areas for improvement. Benefits From the perspective of HR,...

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0

Hot Questions about Company Culture Answered

mirraga

Bombarded with ideas of what company cultures should look like, organizations are guided into believing that the shiny objects others have are what ours needs to attract candidates, partners, and customers. The only ‘right’...

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51

Making Human Capital Sustainable. Why? And How?

mirraga

The day will come when robots will be a valuable asset as humans. Most of us are even eager to reach this phase of development (either because they want to have more free time...

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0

How to Launch Employer Branding for Startups?

mirraga

Juggling between quick decisions, fast growth, defining responsibilities, securing clients, meeting stakeholders desires, it is easy to ignore the development of the employer brand. Why wasting time and energy for something, that is not...

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0

Appointing Women to the Board – Why and How?

mirraga

When addressing gender diversity in the workplace, the topic of women’s representation in the board of directors has become the elephant in the room. On the bright side, more and more stakeholders are in...

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0

How Could We Make Organizations More Human?

mirraga

Robots are becoming an integrating part of the working environment. They already substitute people and perform automated tasks. They think faster. They are more productive. In the near future, they will be able also...

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