employer branding

Employer Branding Vocabulary

mirraga

| 16/06/2025

Benchmarking The process of comparing an organization's employer brand performance, strategies, and metrics against those of competitors or industry leaders to identify best practices and areas for improvement. Benefits From the perspective of HR, benefits are the tangible and intangible rewards offered by an organization to employees, ranging from compensation and healthcare to flexible work arrangements and personal development opportunities, that differentiate the employer in the talent market. Yet, in terms of employer brandings, benefits could be extended to include all the positive aspects that a company might provide to their employees and to the candidates that will make them prefer that same company over the others; benefits could be primary and secondary. Brand Advocate (a.k.a. Brand Ambassador) Employees who...

Hot Questions about Company Culture Answered

mirraga

| 08/12/2023

| No Comments

| Employer Branding

Bombarded with ideas of what company cultures should look like, organizations are guided into believing that the shiny objects others have are what ours needs to attract candidates, partners, and customers. The only ‘right’ or true culture is the authentic one - that is intentionally designed yet organically lived. Therefore, ask yourself what kind of company culture does your organization need to achieve its strategic objectives. And then, double-check with the employees whether their workflow corresponds genuinely with it. And if you still have doubts or you are hesitant about how to approach your company culture, you might find the following Q&A session helpful. Should you invest in company culture? Most people think that culture should be an easy flow....

Making Human Capital Sustainable. Why? And How?

mirraga

| 15/04/2021

| 51 Comments

| Employer Branding

The day will come when robots will be a valuable asset as humans. Most of us are even eager to reach this phase of development (either because they want to have more free time or because they are sick of lacking adequate personnel to complete the tasks). But today, we should admit that it is all about people and their capabilities. Be it so, why maintaining a workforce is such a challenge? On the one end, we consider how to reshape jobs so that they can meet current needs, especially with automation, machine learning, and AI advancing. On the other end, we grumble about the lack of sufficient skilful force to fill in the positions. To sum it up the...

How to Launch Employer Branding for Startups?

mirraga

| 09/01/2020

| No Comments

| Employer Branding

Juggling between quick decisions, fast growth, defining responsibilities, securing clients, meeting stakeholders desires, it is easy to ignore the development of the employer brand. Why wasting time and energy for something, that is not of immediate necessity for realising a potential idea into a billion-dollars-business? Do you really need to build a strong employer brand from the very beginning? Two main reasons might make you consider investing time and efforts: Better recruitment opportunities - secure talents to join your team and optimize the hiring costsSupport stakeholder activities - optimize marketing costs while still delivering a great product Employees seek to work for organizations just as customers seek to do business with them: when they feel the organization offers what they...

Appointing Women to the Board – Why and How?

mirraga

| 23/12/2019

| No Comments

| Employer Branding

When addressing gender diversity in the workplace, the topic of women’s representation in the board of directors has become the elephant in the room. On the bright side, more and more stakeholders are in favour of bringing gender parity. According to the 2018 Annual Corporate Directors Survey by PwC, 95% of directors agree that ‘diversity brings unique perspectives to the boardroom.’ 84% state that it also enhances performance and 46% confirm that it is ‘very important’ to have more female board members. Still, women hold 24% of S&P 500 board seats. The situation with start-ups is even worse as they are financed primarily by venture capital or angel investors, predominantly represented by males. In 2019 just 2.8% (a record hide!)...

Addressing the Mobility at the Work Place

mirraga

| 20/11/2019

| No Comments

| Employer Branding

My dream was to become a TV journalist. I spent three months in a Bulgarian national television to find out that journalism in Bulgaria has nothing to do with professionalism or ethics. It was a show that had to go on and on 24/7. So, I jumped in into PR. I worked for an international PR agency, I worked for a local agency, I founded my own communication agency. Then I headed an agency that was a top name in the advertising business. And in 2015 I realized that journalism in Bulgaria was dying. And with no journalism what I'm going to do in PR? So I quit. I took a couple of months. I had to decide what I'm...

How to Become a Sustainable Employer?

mirraga

| 13/11/2019

| No Comments

| Employer Branding

Embrace sustainability. It's your ticket to the future. We have to cover the short-term goals, which will give us some temporary peace but will not secure our bright future. We need to think about the big picture and to crave achieving higher goals. So, here comes a billion-dollar-question: If your desire is to attract great talents and you aim at becoming a leader as an employer, how can you do it? Building a brand requires time and persistence. And when we consider building an employer brand, too many aspects and parties get involved. Mira Gateva - 5 Key Elements of Employer Branding One of the aspects of creating the internal image of the company is to get all the personnel...

5 Key Elements of Employer Branding

mirraga

| 15/10/2019

| No Comments

| Employer Branding

Attracting talent. Voicing EVP. Engaging employees. Digitizing content. Building leadership. Too many aspects of employer branding to consider while building the organization of choice. But when you want to get to the bottom, I believe that five key elements frame the core of employer branding. That's why I created a series of five episodes, each dedicated on a specific element. I provide an explanation about their significance and give you some guidelines on how you would achieve a better status in the realm of employer branding. Episode 1 - CULTURE Why is it so important? On one hand, culture is the combination of unique values and believes, which bond the members of an organization. It is the foundation on top...

News on Cutting Jobs Ruins the Employer Reputation. How to Neutralise It?

mirraga

| 24/07/2019

| 42 Comments

| Employer Branding

Deutsche Bank said it would cut 18,000 jobs by 2022 to increase profit. Ford will cut 12,000 jobs, closing six factories, to support its struggling business in Europe. IKEA announced plans to slash 7,500 jobs. And Siemens will cut 2,700 jobs in its power generation division. The news on job cutting is booming despite the overall proclamation that everyone is struggling with hiring talents. While complaining about the lack of personal and lower unemployment rates, major companies are on the go for scaling down costs and raising profits by using redundancy as a tool. But how this strategy reflects on the image of an ‘employer of choice’? How bad it can get? Last year Tesla announced that it will cut...

Consider Culture Differences When Creating Company’s Values

mirraga

| 10/07/2018

| No Comments

| Employer Branding

People are different. A company have to take into consideration so many aspects - at least three generations, no less than three genders, a variety of religious preferences, and countless of priorities and requirements. The main question is how to address them so that everyone can fit in, so that the business will prosper? Embracing values The key aspect of a company’s identity is its values. They build the culture and differentiate one organization from the others (the competition especially). The general understanding is that the values of companies and its employees should match to create a harmonious group that will prosper together. They should be implemented by all employees to guarantee symbioses between the face and the soul of...

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About Mira Gateva

I focus my expertise in transforming companies in successful employer brands. It is a field of complexity and rapid development, and I find it quite fascinating. I build my capacities on my experience in project management, corporate and marketing communications, as well as digital marketing with integration of new approaches and tailor-made solutions.

Employer Branding Specifics:

My responsibilities in V+O Communications is to develop its new service – Magnetic Branding. It is focused on creating and implementing strategies for positioning Experian as a magnetic employer, supporting the change management process at Sanofi, and in 2016 helping with the digital communication of the Bulgarian Air Traffic Control Services in their efforts to attract candidates.

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Tag: employer branding