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Author: mirraga

News on Cutting Jobs Ruins the Employer Reputation. How to Neutralise It?

mirraga
| 24/07/2019
| 42 Comments
| Employer Branding

Deutsche Bank said it would cut 18,000 jobs by 2022 to increase profit. Ford will cut 12,000 jobs, closing six factories, to support its struggling business in Europe. IKEA announced plans to slash 7,500 jobs. And Siemens will cut 2,700 jobs in its power generation division.  The news on job cutting is booming despite the overall proclamation that everyone is struggling with hiring talents. While complaining about the lack of personal and lower unemployment rates, major companies are on the go for scaling down costs and raising profits by using redundancy as a tool. But how this strategy reflects on the image of an ‘employer of choice’? How bad it can get? Last year Tesla announced that it will cut...

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How Organizations Could Address the Competencies Gap to Meet Future Needs?

mirraga
| 26/06/2019
| 59 Comments
| Employer Branding

Who am I? The very next questions, which we tend to ask ourselves is: What we are going to do?  I tried to imagine what is forthcoming in terms of employment and occupation in my article Imagine Our Tomorrow at Work. I believe that transformation will take place in three waves and right now we are heading into the second wave. Now I want to reflect on suggesting some tactics, which will help you to prepare for the upcoming challenges and even to take you one step ahead.  De- or Constructive Paul Willmott, the founder of Digital McKinsey, says that matching candidates with job positions will be a challenge, because of the difference between the skills obtained and the ones...

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Jobs’ Future

mirraga
| 09/08/2018
| No Comments
| Employer Branding

What do you want to be when you grow up? An astronaut. A doctor. A designer. A policeman. One of my favorite questions, which it happens that we ask through all our live - when we are little, when we finish school, when we graduate university, when we change careers, even when we get retired. And with time answers vary - considering our dreams at first, switching to what the perspectives are, and finishing with the feeling of being useful. Having in mind the major shift in jobs that we are expecting in the next two decades, the question is becoming more and more fundamental. 47% of jobs will disappear in the next 25 years according to Oxford University. The...

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Consider Culture Differences When Creating Company’s Values

mirraga
| 10/07/2018
| No Comments
| Employer Branding

People are different. A company have to take into consideration so many aspects - at least three generations, no less than three genders, a variety of religious preferences, and countless of priorities and requirements. The main question is how to address them so that everyone can fit in, so that the business will prosper? Embracing values The key aspect of a company’s identity is its values. They build the culture and differentiate one organization from the others (the competition especially). The general understanding is that the values of companies and its employees should match to create a harmonious group that will prosper together. They should be implemented by all employees to guarantee symbioses between the face and the soul of...

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In the Name of Humanity

mirraga
| 15/05/2018
| No Comments
| Employer Branding

What shall we specialize in? What are we going to work? How can we be competitive or at least adequate on the labor market? Those are the questions that originally young people ask themselves, and lately they pop in the mind of everyone of us. STEM for the sake of STEM Companies, governments, and professionals are preaching for the young people to dedicated their live and career to STEM (science, technology, engineering, and math). I visited two lectures this weekend. Simon Singh, one of the world’s most popular science and mathematics writers, shared some cases about major TV productions that try to make equations look cool. Even the screenwriters of The Simpsons were including 'jokes' and 'hints' that could be appreciated...

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Bring in the Talent

mirraga
| 10/05/2018
| No Comments
| Employer Branding

Talents. One of the most popular words when talking about employer branding. We are in constant search for them. We do everything to attract and keep them. Some of us even claim that their are bringing talents. But we rarely consider why a person should push himself to be one. Especially in a work environment where demands are grater, technology is advancing with the speed of light, and scarcity of workforce is weakening the competition. With this in mind, I hope that my talk at the TEDxAUBG will inspire the young people to keep pushing the limits, to strive for creating a better world. https://youtu.be/QR_AssmfCgA

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Two Key Factors for Success in Change Management

mirraga
| 12/04/2018
| No Comments
| Employer Branding

Change management will become a common strategy for multinational companies in the next decade. Simply because businesses will have to adapt to the development of new technologies, to more flexible competitors like start-ups or to the lack of capable personnel. However, the process might be exhausting and might even endanger the existence of the company. Therefore, it should be planned well ahead, taking into account all the challenges and the opportunities and developing a respective tactic to address them. Here, I will share two factors, which will bring in success in handling change management. Channel the Expectations You should become the guru of managing expectations. You should create them, bring them to the knowledge of employees, make sure that they...

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My Work, the Fortune Teller

mirraga
| 23/02/2018
| No Comments
| Story Time

I was thirteen years old when we moved to a new neighborhood. We had to get used to the new bakery, the new market, the 40-minute going to school. Our everyday was grey and I did not like it. That’s why we took a dog. And that’s why my mother suggested going to the most popular fortune teller in the district. We went to a small white house with only two rooms and a garden planted with roses. The granny welcomed us and invited us in a small room with one bad, covered neatly with a dark green couverture, a wooden table standing next to the window, and two worn out wooden chairs. She brought from the next room hot...

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Under Construction

mirraga
| 20/02/2017
| No Comments
| Marketing & Communication
Under Construction

Всичко е онлайн. Или поне дотолкова сме свикнали всякаква информация да открием там, че когато попадна на сайт, който в момента се изгражда, особенно ако това е за фирма, която се занимава с маркетинг и/или реклама, изпадам в амок. Вярна е приказката за обущаря. В повечето случаи компаниите, които се занимават с реклама или услуги в сферата на дигиталния маркетинг, не отделят нужното време и внимание за собствения си сайт. Най-често се сблъсквам със следните случаи: липса на сайт (ползват Facebook или само регистрация в онлайн каталог) наличие на домейн, но без качена информация наличие на сайт, но със стара информация наличие на сайт, но с ограничена информация, така че да не се налага да се обновява често Ще спестя...

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Позициониране по френски

mirraga
| 01/07/2016
| No Comments
| Marketing & Communication
fibank

Вчера прочетох една статия как Френската гимназия въвежда пропускателен режим с дебитни карти на Fibank. Щяло да улесни родителите, които и без това давали пари на децата си, да възпитава самите ученици на финансова култура и не на последно място, банката била на отсрещния ъгъл и било удобно. И сега се чудя. Кое по-напред да коментирам - банката, която организира много "простовато" позициониране на продукта си или за училището, което пак е твърде далеч от образоването на възпитаниците си, гледайки личните облаги. И май думи нямам. Продуктово позициониране Казусът с продуктовото позициониране е доста наболял. Мегдан за него има и тепърва ще завзема маркетинговата стратегия, но неговият успех остава доста съмнителен. С грандоманското желание да се ВИЖДА, ще получават доста гротесни...

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